Our Story

Welcome to Dular – a place where every thread carries love. 🤍

At Dular, we don’t just create baby clothes — we create comfort, warmth, and memories for your little ones. We understand how delicate a baby’s skin is, how every touch matters, and how a mother always looks for the softest, safest fabric. That’s why we are devoted to bringing you pure, breathable cotton clothing that feels like a gentle hug.

I’m Dhanashri Lele, the founder of Dular. This journey began in 2019, after the birth of my son, Sanat. I am a Software Engineer by education and worked in the IT industry for eight years. When Sanat turned one, I had already spent a year dedicating every moment to him. But deep inside, I knew I wanted to create something meaningful — something that connected my passion, my motherhood, and my heart.

The idea of Dular (earlier known as Dhaga Collections) was born at home. My mother-in-law lovingly stitched beautiful traditional clothes for my son — simple, thoughtful designs that were easy to wear and incredibly comfortable. I realized that many of these traditional newborn styles, so practical and gentle, were missing from the market. Even more concerning was the compromise in fabric quality and stitching in many available options.

That’s when Dular came to life — a baby clothing brand rooted in tradition, inspired by a grandmother’s warmth, and crafted with a mother’s care.

Today, we proudly offer clothing for newborns up to 5-year-olds. Our collection includes jhablas, nappies, baby-holding sheets, frocks, shirts, traditional wear, winter essentials, handmade woolen toys, and more — all designed with comfort, simplicity, and timeless charm.

Every piece is made from high-quality, natural cotton that is soft, breathable, hypoallergenic, and safe for your baby’s sensitive skin. Our clothes are thoughtfully designed for everyday cuddles, playful outings, and special family moments. They are easy to care for and made to last through countless washes — just like the memories you’ll create in them.

At Dular, we are not just selling clothes.

We are sharing a mother’s journey, a grandmother’s touch, and a promise of comfort.

Thank you for trusting us to be a small part of your little one’s beautiful story.